THE IMMORTAL IPA
for Elysian Brewing
OUR ROLE
-Illustration-Packaging Design
As part of the design team at Elysian Brewing, we contributed to the refreshed packaging for The Immortal IPA, reimagining the beer's mythology through a tarot-inspired visual system. The redesign treated each label as a card in a larger narrative exploring immortality through Balance, Wisdom, and Power, creating a story that unfolds across the deck.
We designed the snake label, representing Power, built around two intertwined serpents as a symbol of eternal struggle. Together, the labels wrap the carrier like a deck of cards, reinforcing the concept that The Immortal Never Dies.
The project was later featured on The Dieline, highlighting the refreshed approach to one of the Pacific Northwest's most enduring craft beers.
The Dieline