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Photography played a central role in the launch. The art direction leaned intentionally real and visceral: Tacolates mid-bite, a dusting of frost, waffle shell crumbs, sauce dripping, and ice cream melting. Rather than overly polished product imagery, the photographs highlight the tactile pleasure and of eating something cold, messy, and utterly delicious.

The Tacolate launched nationally through Salt & Straw scoop shops and online, quickly selling out and generating widespread press coverage across food, design, and culture publications.




“Salt & Straw’s Tacolate packaging brilliantly merges gourmet ice cream culture with Taco Bell’s branding. The box design is bold, featuring an image of the Tacolate front and center, along with vibrant red geometric patterns and dynamic typography that immediately signal Taco Bell’s signature aesthetic.”

- The Dieline














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